John Wilhelm fears that rivals like Cadbury and other companies from America or Germany will gain too much control over supplies of cocoa. Frank Rowntree and J. Bowes Morrell make a long trip to the West Indies, to investigate the possibility of establishing cocoa plantations.
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A fascinating introduction to the historic debate on social vs financial incentives in the workplace - using some of our own Rowntree photographs and drawing on a 1930s study of the Rowntree Cocoa Works in York @rowntreesoc https://t.co/CjMvw4SeYt