Arnold Rowntree begins his career at the Cocoa Works. His bold imaginative flair leads to startling experiments, such as on Boat Race day when a huge mechanical swan draws a barge up the Thames with an outsize tin promoting Rowntree’s Elect Cocoa. Arnold’s attachment to the company extends to its products – he is affectionately known by the family as ‘Chocolate Jumbo’.
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A fascinating introduction to the historic debate on social vs financial incentives in the workplace - using some of our own Rowntree photographs and drawing on a 1930s study of the Rowntree Cocoa Works in York @rowntreesoc https://t.co/CjMvw4SeYt