Rowntrees commissions its first TV advert, whch goes out in November, advertising Fruit Gums. It is just one more innovation in marketing Rowntrees’ products. Both Henry and Arnold have prepared the ground, but George Harris becomes the strongest advocate of the value of advertising the Rowntree brand. He is company Chairman from 1941 to 1952 and oversees the company’s recovery after WW2.
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A fascinating introduction to the historic debate on social vs financial incentives in the workplace - using some of our own Rowntree photographs and drawing on a 1930s study of the Rowntree Cocoa Works in York @rowntreesoc https://t.co/CjMvw4SeYt