Rowntrees commissions its first TV advert, whch goes out in November, advertising Fruit Gums. It is just one more innovation in marketing Rowntrees’ products. Both Henry and Arnold have prepared the ground, but George Harris becomes the strongest advocate of the value of advertising the Rowntree brand. He is company Chairman from 1941 to 1952 and oversees the company’s recovery after WW2.
We are a small charity and rely on the generosity of our friends and supporters to run projects. Please join us in expanding this work by making a financial donation. It is easy to pay online (with or without Gift Aid) by clicking the link below, or you can get in touch with us about other ways of giving via email@example.com
@ChocolateLoveTO@jrf_uk@jrct_uk@JRRT1904 Thank you. We recognise this too. It has always been clear that the company operated during the period of colonialism, but this can also feel like new info. Catherine Hall's descriptions of 'knowing and not knowing' & 'turning a blind eye' feel helpful in capturing this duality.