Rowntrees commissions its first TV advert, whch goes out in November, advertising Fruit Gums. It is just one more innovation in marketing Rowntrees’ products. Both Henry and Arnold have prepared the ground, but George Harris becomes the strongest advocate of the value of advertising the Rowntree brand. He is company Chairman from 1941 to 1952 and oversees the company’s recovery after WW2.
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Join us for the online launch of our new project: 'Bringing the Rowntree Post-War Leisure Interviews to Life'.
What:📽️Preview screening + Q&A with the project director, archivist & social historian
When:🗓️Monday 27th Sept, 6-7pm