Rowntrees commissions its first TV advert, whch goes out in November, advertising Fruit Gums. It is just one more innovation in marketing Rowntrees’ products. Both Henry and Arnold have prepared the ground, but George Harris becomes the strongest advocate of the value of advertising the Rowntree brand. He is company Chairman from 1941 to 1952 and oversees the company’s recovery after WW2.
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To celebrate #IMD2023 we are remembering our collaboration with @YorkMuseumTrust in 2017 🏰
This project was about Lawrence Rowntree, grandson of the famous chocolate manufacturer Joseph Rowntree. Watch our short film here: https://t.co/eFKU55jhyW