Rivalry between English confectioners

Rowntree sees rapid growth in demand and the development of new markets across the globe. The largest confectionery companies in England had a tradition of close trade cooperation – the ‘Five Firms’ and ‘Three Firms’ Conferences had included Cadbury, Rowntree and Fry since their inception. However, new legislation to prevent restrictive practices leads Rowntree to reassess their value. Economies of scale enable larger firms to see sustained growth as mass consumption increases during the 1950s, whereas smaller confectionery companies struggle.

Support Us

Our work is enabled by grant funding from the Joseph Rowntree Foundation, the Joseph Rowntree Charitable Trust, and the Joseph Rowntree Reform Trust. If you would like to make a financial donation to further support our work, it is easy to pay online (with or without Gift Aid) by clicking the link below. You can get in touch with us about other ways of giving via info@rowntreesociety.org.uk