For a teetotal Quaker, chocolate drinks were promoted as an alternative to alcohol for the working man. Developed in 1887 and marketed as, “More than a drink, a food”, Rowntree’s Elect Cocoa proved very popular up until the years preceding the Great War, and was eventually trimmed from the list of products by George Harris.
Our work is enabled by grant funding from the Joseph Rowntree Foundation, the Joseph Rowntree Charitable Trust, and the Joseph Rowntree Reform Trust. If you would like to make a financial donation to further support our work, it is easy to pay online (with or without Gift Aid) by clicking the link below. You can get in touch with us about other ways of giving via info@rowntreesociety.org.uk